Have you tried chinese style coffee？

中国领先的白酒制造商贵州茅台和国内咖啡连锁店瑞幸咖啡周一推出的新白酒口味拿铁取得了重大成功，该产品在北京很快售罄。

China’s leading liquor manufacturer, Kweichow Moutai, and the domestic coffee chain, Luckin Coffee, have scored a major success with the launch of a new baijiu-flavored latte on Monday, which quickly sold out in Beijing.

这款拿铁带有标志性的茅台酒标签，其酒精含量低于 53 度茅台酒的 0.5%。 它迅速成为中国社交媒体上的热门话题，激起了人们对中国传统白酒如何与咖啡混合的好奇。

This latte, adorned with the iconic Moutai label, contains less than 0.5 percent alcohol by volume of 53-degree Moutai. It swiftly became a hot topic on Chinese social media, piquing people’s curiosity about how traditional Chinese liquor would blend with coffee.

在北京，茅台口味的拿铁在中午之前在一些瑞幸咖啡门店就被抢购一空，导致多家分店因需求激增而暂时关闭了在线订餐系统。

In Beijing, the Moutai-flavored latte sold out in some Luckin Coffee outlets before noon, prompting several branches to temporarily close their online ordering systems due to the surge in demand.

朝阳区惠新东桥附近的瑞幸咖啡店员工反映，周一上午的大部分订单都是茅台口味的拿铁。

Employees at the Luckin Coffee branch near Huixindong Bridge in Chaoyang district reported that the majority of Monday morning orders were for the Moutai-flavored latte.

一位姓张的咖啡师说道：“看来大家更喜欢冰拿铁，所以我们店里的冰块很快就用完了，订单量惊人。” 下午1点30分左右，她无奈只能关闭了网上订餐系统，因为还有200多个订单待处理，几乎都是茅台口味的拿铁。

A barista named Zhang remarked, “It seems that people prefer iced lattes, so we quickly ran out of ice in the branch. The volume of orders is astonishing.” She had no option but to halt the online ordering system around 1:30 pm, as there were over 200 pending orders, nearly all for the Moutai-flavored latte.

人们在尝试过拿铁后在社交媒体上分享了他们的反应，大多数人都认为白酒的香气非常浓郁。 有些人甚至提到，由于咖啡中的酒精含量，喝完咖啡后会感到头晕。

People have been sharing their reactions on social media after trying the latte, with most agreeing that the baijiu aroma is quite potent. Some even mentioned feeling lightheaded after consuming the coffee due to its alcohol content.

有人质疑喝了拿铁后开车是否安全。 对此，瑞幸咖啡建议未成年人、孕妇、司机和酒精过敏者不要订购该饮料。周一，北京交通管理局的一名官员敦促人们喝咖啡后不要开车，无论拿铁咖啡中的实际酒精含量如何。

Questions arose about whether it was safe to drive after drinking the latte. In response, Luckin Coffee advised against ordering the drink for underage individuals, pregnant women, drivers, and those with alcohol allergies.On Monday, an official from the Beijing Traffic Administration Bureau urged people not to drive, regardless of the actual alcohol content in the latte.

食品饮料分析师朱丹蓬表示，近年来，茅台一直在积极寻求方法，以变得更加平易近人并吸引年轻的用户群。通过与瑞幸咖啡合作，茅台已经取代星巴克成为中国最大的咖啡连锁经营商，使茅台品牌焕发活力，并为未来为年轻消费者扩大产品范围创造了更多机会。

In recent years, Moutai has been actively seeking ways to become more accessible and attract a younger user base, according to Zhu Danpeng, a food and beverage analyst. By partnering with Luckin Coffee, which has overtaken Starbucks as China’s largest coffee chain operator, Moutai has rejuvenated its brand and created more opportunities to expand its product range for younger consumers in the future.

茅台最近推出了时尚的营销活动，以吸引年轻消费者，包括推出茅台冰淇淋和其他文创产品。

Moutai has recently launched stylish marketing campaigns in its efforts to engage younger customers, including introducing Moutai ice cream and other culturally creative products.